.png)
Chris Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems, create actionable dashboard reports, and finally launch those reports to forecast and optimize their marketing results.
Some of The Topics Discussed Include:
- How Data Tracking & Analytics Are Changing In Marketing
- Why a Measurement Plan is Essential Today
- How To Create a Measurement Plan To Measure Your Marketing
- The Keys to Setting Up a Measurement Framework For Marketing Decision Making
- Google Analytics 4 vs Universal Analytics
Links & Resources
Measurement Marketing Training Academy
Measurement Marketing YouTube Channel
Connect with Mercer on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Marketing Help?
Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 45 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.
