This week's episode of Business Talks features Leslie Zane, who joins me to discuss the difference between conscious and subconscious marketing and how companies can leverage consumer psychology to drive new business growth. It's a fascinating interview about marketing psychology that I enjoyed having, and hope you do too!
Some of the Topics we Discussed Include:
- Leslie's background working in advertising for several Fortune 500 companies and the insights she had early on that have shaped her unique marketing philosophy.
- Defining what exactly subconscious marketing is and how businesses can pivot their advertising strategy to take advantage of our new understandings of the human brain.
- What Leslie defines as the "Brand Connectome" and how it explains why consumers prefer certain products/services over others - even if on paper what they prefer isn't necessarily the best option. This is especially interesting and this new way of viewing how consumers evaluate offers from companies can definitely help companies reframe their marketing strategy.
- How companies can gain a "subconscious advantage" by applying these new learnings to advertising campaigns to breakthrough new markets, launch new products, and drive top-line revenue growth.
Additional Resources:
- Leslie's Ted Talk
- Leslie's article on the Brand Connectome
- Leslie's LinkedIn
- Triggers Growth Strategy
