Real Estate Company Web Design & Marketing Case Study

Project Overview

Climate Change Realty is a real estate company like no other.

Rather than exist solely to make a profit, this company donates 50% of all net real estate commissions to 501(c)(3) non-profit organizations dedicated to fighting climate change. CCR serves as both a local real estate brokerage and a nationwide referral service that connects home buyers and sellers with the high-performing real estate agents in their area, generating thousands of dollars to support environmental non-profits in the process.

Project Type

Branding / Website Build

Industry

Real Estate

Client

Climate Change Realty

What We Did

Branding / Website Build / Marketing Strategy

Photo of Climate Change Realty in Boulder, CO

The
Challenge

When CCR reached out looking for help establishing their rising brand, there was a lot of work to be done. The company had no brand elements (such as a logo or well-defined color scheme). Its website was not adequately communicating its unique value proposition or core services. And while the company was consistently producing quality content across several different channels, it was not leveraging its website in the best ways to promote it. Still, we saw great potential and were excited at the opportunity to work with the company to build a new website and create a professional, well-defined brand that could serve them for a lifetime.

Our
Strategy

The way this project unfolded was pretty unique. While our team was initially brought in to provide marketing help, it became clear early on that the company would need to rebuild its website to have the proper digital foundation to launch a modern marketing strategy later on. With time of the essence, we worked on relaunching their website with just a simple 1-page structure with expansion plans once live. While our team worked on the new website in the background, we shifted our focus to branding. We helped CCR create a stunning new logo, eye-catching color scheme, and a unique brand typeface. By the time the branding portion of the project was complete, the website was ready to launch.

Simple, Elegant Branding

Building a Brand From The Ground Up

Before we get to the website, we have to start with the branding. With no brand collateral to work with, we knew we needed to take care of the basics before turning our attention to creating the website. We worked with Climate Change Realty to create both a unique logo symbol and a letter mark version for enhanced flexibility.

Along with this, we created a simple yet bold color scheme by combining two opposite shades of green against clean whites and off-whites. The result is a vibrant contrast that is eye-catching but retains a very minimalist feel.

For they brand's typography, we chose a bold uppercase typeface to give extra weight to the company's message.

World-Class Web Design

For a Company With Sky High Goals, High-End Design Is Non-Negotiable

To establish the necessary credibility to be viewed as a premium service provider in a competitive market, Climate Change Realty needed a website that could appeal to people of all ages. Once we had developed a color scheme for the brand, we got to work reimagining their website.

Our goal was to launch the site as a 1-page website and then add on pages from there. Given that we only had one page to work with, we needed to give people everything they needed to know about the company on a single page. This insight is what drove the content strategy.

Once we completed the design & content, we then used the Oxygen Builder along with WordPress to quickly build a sleek new website.

Custom Post Type Setup

Custom CMS Development For a Client Friendly Experience

A big internal requirement on our client's end was easily updating and adding new content to the website without any technical or coding skills. We created several WordPress Custom Post Types to accommodate this, such as podcasts, home listings, charity partners, and testimonials. We then extended the functionality of these post types with Advanced Custom Fields.

Ok, so what exactly does all that do?

Well, it makes adding entire new web pages & content pieces to the website in a sleek, templated design as simple as filling out a form. That's it. This functionality gave Climate Change Realty the ability to handle its marketing confidently in-house once we completed the project.

Dedicated Listings Directory

An Easy-To-Manage Listings Page That Serves Multiple Purposes

We developed a custom listings page that shows all homes currently for sale through Climate Change Realty as well as past homes sold. This listing page allows visitors to see what homes they can purchase through CCR, along with relevant details and a photo gallery (who needs the MLS?). This page also has the benefit of serving as a portfolio for our client by listing past homes that sold.

The best part? CCR can easily add and update these thanks to the Custom Post Types & Advanced Custom Fields implementation detailed in the last section.

Easy To Use Donation Calculator

Showing People Exactly How Their Transaction Can Help Address Climate Change

Did we mention Climate Change Realty donates 50% of all net commissions from real estate transactions to organizations dedicated to fighting climate change? This unique feature truly sets the company apart from other real estate brokerages, and we wanted to help them capitalize on this advantage.

To do so, we worked with them to develop an easy-to-use donation calculator on their website. It allows people to enter a few basic details about a real estate transaction and find out how much money would be donated to tackle climate change. This donation form uses simple equations and conditional logic to calculate donations in different transaction types (buying vs. selling) and locations on the backend.

The End Result

The difference in Climate Change Realty’s branding & website is night and day from when we first began working with them. Now this start-up real estate firm has a massive competitive advantage in its local market and has the digital infrastructure necessary to take it’s unique business model nationwide. Our client was so impressed with the work that a few months later they reached back out to us to engage in a “Phase II” website build which will include several new resource & service pages (we’ll be sure to update this case study to explain how those will help their business even more later on). From there, we plan on becoming CCR’s long-term digital marketing partner to assist them in their mission of fighting climate change and creating a greener world for future generations.

Don’t Take Our Word For It - Just See What Our Client Had TO Say

Book a Strategy Call

“My Experience Working With Them Was Spectacular”

My experience working with Inbound Web Development was spectacular. I have a very lean business model and their team was able to adapt their plans several times to keep up with my racing mind. They helped me with digital design, branding, web development, online marketing, and the list goes on. Overall, I was extremely satisfied with the service I received. I think they should rase their rates, because what I got was a steal!

Ethan S.

Climate Change Realty

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