A Clear-Eyed Website & Branding Project That Made a Difference

The last thing we wanted was to stick to the uninspiring color scheme featured on many financial services websites. Yet, given the industry, we still needed to establish a clean, conservative design for the company to be taken seriously.

We used lots of white space to achieve a clean look to catch people's attention while staying true to industry norms. Then, we implemented a bright blue color scheme with several gradient combinations on clean white backgrounds to create a beautiful design for the new website. This blue color scheme works perfectly for the mental health industry and allows our client to achieve a memorable brand image thanks to its differentiated branding.

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Finally, let's talk about the website. Our team worked hand-in-hand with Clear View Mental Health Billing to nail down the key messages the website should communicate to stand out against local competitors. We focused significantly on the content (as always) and wrote excellent copy that clearly explains its unique value proposition, services, and the benefits it offers its clients.

Once the design & copy was complete, we used WordPress to create a fully responsive small business website that would allow our client to generate leads. A key design feature was to implement a waved cutout design on important sections - communicating friendliness and innovation.